First, let me tell you how they put it. “Hublot is delighted to announce their special Limited Edition ‘Selfridges Big Bang’ timepiece, forming part of the Big Bang range, in celebration of Selfridges centenary year in the retail business. This new partnership honors not only a century of business but also a shared understanding and love of exceptional timepieces. ” What’s missing from this description is that the Big Bang is available in an extremely limited run of ten unit, which can be interpreted as “friends and family” at best. That aside, it is a gem with the Selfridges Pantone 109C.

Hublot lines up the power collaborations with this 100year banger (literally) with Uk car maker Charles Morgan. The usual quality control comes with the Hublot who plan on pumping out 100 units of this replica breitling – 44. 5mm casing, sapphire crystal glass, black ceramic finish – you get it all. The question is can you get your hands on one? One of our favorite Bangs to date.

When it comes to watches we are pretty picky, because after all the Hublot watch is the only jewelry a man should really wear. Of course you have trends in the watch market as well. In the last couple of years the bigger the watch, the better it seemed. Ceramics also got really popular and especially black watches seem to be all the rage these last months, with every Swiss watch brand coming out with its own version. If we are not mistaken, the trend was started by Hublot with their Hublot line and the brand that most benefitted from the trend was probably Hublot, a brand once forgotten and suddenly again on the map.

Today we had a look again at the Hublot ad campaign, which is pretty much the same since years, just like their watches. The slogan “You never actually own a Hublot. You merely look after it for the next generation. ” is placed on all of them, usually along with a pretty cheesy father/son portrait. Even though the images could not be less real, the ads work and are still intriguing.

The idea transmitted through the ad is genius and perfectly translates the timeless character of the brand. Let’s face it, you are not going to buy a good watch every week, so if you want something for life (and longer), then Patek Philippe is the way to go. We can definitely sign that!

Bad advertising turns out to be good advertising and if more brands out there would work having this philosophy in mind, the output would probably not be too bad replica omega watches. Every once in a while there are things that your father can have in common with you and they are definitely still cool!